Top Public Utility Websites in the United Kingdom

Name: Top websites in United Kingdom (Public Utility)
Creator: Semrush
License: https://sem2.royalseotools.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Public Utility Websites in the United Kingdom, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

octopus.energy

25.64M

12.9%3.31M

87.1%22.34M

↑65.62%

↑16.67%

Direct

britishgas.co.uk

7.24M

18.74%1.36M

81.26%5.88M

↑22.24%

↓2.01%

Direct

eonnext.com

3.26M

22.5%733.58K

77.5%2.53M

↑5.91%

↓2.06%

Direct

edfenergy.com

3.25M

32.65%1.06M

67.35%2.19M

↑36.26%

↓12.18%

Direct

uw.co.uk

2.67M

10.85%289.83K

89.15%2.38M

↑51.34%

↑66.07%

Direct

scottishpower.co.uk

2.52M

18.76%473.31K

81.24%2.05M

↑35.46%

↓0.86%

Direct

ovoenergy.com

2.44M

24.08%586.8K

75.92%1.85M

↑14.56%

↓14.08%

Direct

thameswater.co.uk

1.99M

23.36%465.03K

76.64%1.53M

↓2.58%

↑40.12%

Direct

stwater.co.uk

1.85M

11.51%212.82K

88.49%1.64M

↑24.13%

↑35.22%

Direct

unitedutilities.com

1.25M

15.32%190.97K

84.68%1.06M

↑6.32%

↑39.85%

Direct

anglianwater.co.uk

1.1M

14.43%158.84K

85.57%941.69K

↑17.82%

↑34.62%

Direct

southernwater.co.uk

1.07M

14.44%153.99K

85.56%912.29K

↑8.05%

↑63.78%

Direct

yorkshirewater.com

992.59K

13.56%134.59K

86.44%858K

↑3.4%

↑57.69%

Direct

paypoint.com

952.69K

11.89%113.29K

88.11%839.4K

↑6.73%

↑34.12%

Direct

utilita.co.uk

943.34K

7.11%67.1K

92.89%876.24K

↑33.85%

↓25.09%

Direct

southeastwater.co.uk

785.9K

9.9%77.79K

90.1%708.11K

↑1.29%

↑131.98%

Direct

ukpowernetworks.co.uk

781.55K

22.29%174.21K

77.71%607.34K

↑18.27%

↑13.55%

Direct

affinitywater.co.uk

726.34K

17.52%127.24K

82.48%599.11K

↑17.58%

↑44.64%

Direct

dwrcymru.com

621.98K

14.2%88.29K

85.8%533.69K

↑11.38%

↑27.99%

Direct

southwestwater.co.uk

563.32K

15.86%89.33K

84.14%473.99K

↓4.51%

↑31.76%

Direct

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Key Insights on Top Public Utility Websites in the United Kingdom on September 2026

As of September 2026, octopus.energy leads Public Utility in the United Kingdom with 25.64M monthly visits. Its audience skews mobile-first (12.9% desktop / 12.9% mobile), and traffic is up month over month 65.62% and up year over year 16.67%. britishgas.co.uk holds second with 7.24M visits and a mobile-leaning mix (18.74% desktop / 81.26% mobile), while eonnext.com ranks third with 3.26M visits.

Across the leaders, kinetico.co.uk is the most mobile-first (95.63% of visits), whereas loveenergysavings.com is the most desktop-reliant (93.72%). Momentum favors kinetico.co.uk in the latest month (898.59%), while water.org.uk shows the steepest pullback.

Acquisition patterns also differ: octopus.energy is driven primarily by search, octopus.energy by direct, and octopus.energy by referral; overall, 100 of the top 100 sites are direct-led, 0 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Public Utility Websites in the United Kingdom